The plot is about the decline in prices for food and industrial goods. The grocery store clerk sets up a showcase, changes the prices of goods. Price cut announcement. Customers in the store. Department store. Buyers in the ready-to-wear, fabric, footwear departments. The city of Petrozavodsk. City Committee of the CPSU. Presentation of Komsomol vouchers to Komsomol members wishing to go to work in the collective and state farms of the republic. Secretary of the CPSU Central Committee of the Karelo-Finnish SSR Odintsov speaking. Seeing Komsomol members at the railway station. The city of Petrozavodsk. Agricultural Mechanization School No. 1. Students in the classroom, practice. Mica mining in the Hetolmbino quarry. Production processes at a mica factory in Petrozavodsk. Kola Peninsula. Reindeer herders with a herd of deer in the pasture. A family of reindeer herders at home. Reindeer team movement. Reindeer breeders' holiday. Reindeer sled racing.