The film tells in an entertaining way about one of the types of Russian applied art - a folk toy. The film uses combined shots that allow the toys to "tell" about themselves: a bear jumps, a matryoshka picks up the phone, two Vyatka gossips gossip, the Khokhloma duck bucket shakes its head, the bear drops a water-bearer, apologizes and invites her to dance. The bear is singing. The ax hits the chock. Artel "Bogorodsky Carver". Masters work. The master cuts a bear figurine with a chisel. A group of carvers is working. Wooden Bogorodskaya team with riders. "A man beats a goat." "The Wolf and the Crane". "The bear plays the pipe." A pile of spoons. Girls paint Khokhloma products. Making a golden bucket. View of the city of Kirov from the top point. Crossroads. Making a whistle from clay. Vyatka craftswomen at work. Firing clay toys. The artist prepares paints, paints toys.