The film tells about the problem of implementation and implementation of a new model of sunglasses "Viola" at the Makhachkala Heavy Machine Building Plant named after M. Hajiyev. Makhachkala Heavy Machine Building Plant named after M. Hajiyev. Workers enter the checkpoint of the plant with the NDP: "EVERY LABOR DAY - SHOCK." Workshop of the plant. The equipment is working. Work in the tool shop of the plant. Factory-made sunglasses models. Work in a design and technology bureau. Stamping of spectacle frames. Grinding glasses for glasses. Assembling glasses. Checking frames in the technical control department. The director of the plant Asanbek Tagazhievich Adzhiev speaks on the selector with the head of the department of consumer goods Konstantin Mitrofanovich Kitin about the models of sunglasses "Viola" and "Apollo" (sinhr.). A.T.Adzhiev talks about irresponsibility and red tape in the introduction of new products. Director of the Makhachkala base "Rosgalantereya" Alexandra Nikolaevna Polguyeva in her office speaks about the good sale of sunglasses, about the reluctance to replace the Apollo model with the Viola model (sinhr.). Clothing market. Buying and selling fur skins, glasses. General store building. Customers in the store try on sunglasses.