A special issue of the newsreel tells about the best methods of organizing trade in Penza. Russia. Penza. The streets of the town. Buildings of shops "Blue Screen", "Electron", the central department store. Customers in the sales areas of stores. Deputy Head of the Penza Department of Trade Zinaida Vasilievna Ruleva talks about the organization of trade in the city, about changes in the management of trade (synchronously). Employees of the information and dispatch service, which monitors the arrival of goods in stores and their sale, at work. Buyers in the trading floor of the "Comfort" store. New Year's decoration of departments in the Blue Screen store. The sales assistant in the sales area is talking with the buyer. Customers in the sales area of the Presents store. Panel, which depicts fairy-tale characters. Buyers choose carpets in the trading floor of the Mebel store; store workers transport furniture on a trolley. Customers in the store's sales area give interviews in which they talk about the benefits of specialized trade (synchronously). Customers of the central department store at the entrance to the trading floor take a card in which sellers make notes on purchases, select goods in the women's clothing department, and pay for the purchased goods at the checkout counters of a single settlement center when leaving the department store. A survey of department store buyers on the organization of trade in the department store (synchronously). Buildings of cafes and restaurants. Visitors to the cafe-bar at the Planet grocery store are sitting at tables.