The film tells about young entrepreneurs who have founded a network of youth clubs, which are strikingly different from other establishments of this kind, if only in that each of them has a bookstore. The film uses the following filming: a general view of Potapovsky Lane in Moscow, the building where the Pirogi cafe is located, the interior of the cafe, the heads of the Project OGI company A. Kabanov and D. Borisov are sitting at the cafe table, among those present in the cafe are their companions - D. Itskovich and N. Okhotin, musicians tune instruments before the start of the performance, general view of the bar, visitors at the cafe tables; D. Itsykovits tells how the idea to open such a cafe came up; a view of the bookstore in the Pirogi cafe, a panorama of the book shelves; an interview with N. Okhotin (sync. and behind the scenes.), who talks about how they opened the cafe "Pirogi" in Tretyakovsky proezd; view of Tretyakovsky passage and the Pirogi cafe, women are sitting at the tables of the cafe; an interview with A. Kabanov (sync. and behind the scenes), who talks about the development of the Pirogi cafe chain; interior view of the Pirogi cafe on B. Dmitrovka, visitors sit at tables, smoke, talk, drink coffee; bookshelves in cafes, visitors to cafes at bookshelves, leafing through magazines, a guy and a girl kissing at a table in a cafe, musicians are playing (sinhr.), the audience is dancing; view of the evening street B. Dmitrovka; view of Petrovka street, restaurant-gallery "Street OGI", restaurant interior, bartenders at the bar; an interview with the director of the "Project OGI" company Karina Kabanova (sync and behind the scenes); interiors of the "Project OGI" club; interview with D. Borisova tells (sinhr.) about the problems of the cultural project of the "Project OGI" company, which would connect the entertainment business with literature, cinema and music, which are so necessary for the intellectual public.