A special issue of the newsreel devoted to the problems of consumer demand for consumer goods. Buyers in the trading floor of the Belgorodets store in Belgorod. Exhibition of Consumer Goods Produced at Belgorod Enterprises. Shoe and sewing shops of Belgorod enterprises. Demonstration of clothing models. Production of ceramic dishes, wickerwork. Interviews with buyers, representatives of trade, industry on the quality problems of raw materials, manufactured goods.