The film tells about the difficult fate of the Nenets reindeer breeders of Yamal, about the life and traditions of the Nenets. The following filming was used in the film: reindeer herders' camp, setting up a chum, driving and grazing reindeer, catching fish, preparing food, picking flowers by children in the tundra, dressing deer skin, teaching children at a boarding school. General view of the littered tundra. Children of one of the camps drink deer blood, feed the kid. Ferrying a herd of deer across the river, sacrificing the deer to the god Num. An interview with the foreman of the reindeer herders Sergei Serotetto (sinhr.), Who says that civilization is destroying the habitual way of the peoples of the North, destroying the tundra (sinhr.).